Discriminant Analysis is somewhat similar to regression analysis. To predict dependent variables in both techniques, we can use dependent and / or some independent variables. In this, the dependent variable is categorical, not metric. This can be used to classify people or objects into two or more groups based on some knowledge of their characteristics. [...] Continue reading → Signature represents person’s nature, status of mind and thoughts, behavior etc. Signature analysis or graphology can help to understand personality or nature of any person. Sign always reflects the innermost thoughts and desires. SIZE As compared to regular writing size Much larger: wants to be in the center of attention with the light shining on them wants [...] Continue reading → Advertising appropriation is the part of the total marketing expenditure or budget that is allocated for Advertising for a specific period of time. It also can referred as Advertising Budget. In simple word , we can say this is the amount of money allocated by marketer for advertising campaign for a specific period of time. The advertising [...] Continue reading → Co-ordination implies an orderly pattern or arrangements of group efforts to ensure unity of action in the pursuit of common objectives. Co-ordination requires unification of diverse & specialised activities. It is the task of blending the activities of individuals & group efforts in order to maximise contribution towards the accomplishments of common goals. Henri fayol, Luther [...] Continue reading → Bharatiya is a 2012 Marathi Movie release in the month of August. This movie is directed by Girish Mohite and produced by Abhijit Gholap. Information Movie Name Bharatiya – mhanji kay re bhau Language Marathi Category Genre Release Date & year 10 August 2012 Censor Rate U/A Movie Rating 4/5 Banner Devisha Films Producer Abhijit [...] Continue reading → 4 Idiots is a 2012 Marathi movie written and directed by Milind Arun Kavade. This movie is produced by Guru Anand and starring Bharat Jadhav, Siddharth Jadhav, Guru Anand and Swapnil Joshi. Information Movie Name 4 Idiots Language Marathi Category Comedy Genre Comedy Release Date & year September 2012 Censor Rate U/A Movie Rating 3.5/5 [...] Continue reading → Saad ( साद ) is a 2012 Marathi movie directed and produced by Hemant Dabhade and starring new actor Analesh Desai (Also spelled Anlesh). The release date of movie is 5th October 2012. Saad Promotional Trailer Information Movie Name Saad Language Marathi Category Love Genre Romantic Release Date & year 5 October 2012 Censor Rate [...] Continue reading → Cool hunting is the observation of emerging trends and styles, usually involving street fashion, as a form of market research. Definition of Cool hunting “Cool hunting is a market research methodology which seeks to predict future trends; the term refers especially to marketing aimed at teenagers and the fashion world.” History of Cool Hunting The [...] Continue reading → Consumer & Organizational Buying Behaviour syllabus Pune University for Sem III Marketing Specialization -Year 2012-13 Subject Code: 306A 1. Consumer Behavior: Concept, diversity of consumer behavior, Characteristics of Indian Consumers. (2) 2. Influences on the Consumer: Consumer needs, motives – positive and negative motivation – rational versus emotional motives. Consumer relevant reference groups – opinion [...] Continue reading → DRM - Distribution & Retail Management Syllabus Pune University for MBA Sem II Marketing Specialization – Year 2012-13 Subject Code: 305A 1) Marketing Channels: Definition & Importance, Functions of Marketing Channels – Intensive, Selective & Exclusive distribution strategies, Decisions in Channel Management (8) 2) Wholesaling: Concept, Importance, Functions –Wholesaler Marketing Decisions – Trends in Wholesaling (4) [...] Continue reading → 
